RELATECH-CXS uses web analytics services, in particular Google Analytics, which also use various cookies.
Google Analytics
We use the Google Analytics (GA) tracking tool from the American company Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and services to your needs. Below, we explain the tracking tool in more detail, focusing on what data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool used to analyze website traffic. For Google Analytics to function, a tracking code is embedded in our website's code. When you visit our website, this code records various actions you perform. Once you leave our website, this data is sent to and stored on Google Analytics servers.
Google processes the data and we receive reports about your user behavior. These may include, among other things, the following reports:
Target group reports: Through target group reports, we get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports help us to analyze and improve our online advertising more easily.
Acquisition reports: Acquisition reports give us helpful information about how we can attract more people to our service.
Behavior reports: Here we learn how you interact with our website. We can track your path on our site and which links you click.
Conversion reports: A conversion is a process where you perform a desired action as a result of a marketing message. For example, when you go from being a website visitor to a customer or newsletter subscriber. These reports help us understand how our marketing efforts are performing for you, which is how we aim to increase our conversion rate.
Echtzeitberichte: Hier erfahren wir immer sofort, was gerade auf unserer Website passiert. Zum Beispiel sehen wir wie viele User gerade diesen Text lesen.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.
The statistically analyzed data gives us a clear picture of our website's strengths and weaknesses. On the one hand, we can optimize our site so that it's easier for interested people to find it on Google. On the other hand, the data helps us understand you, our visitors, better. We therefore know exactly what we need to improve on our website to offer you the best possible service. The data also helps us to make our advertising and marketing efforts more targeted and cost-effective. After all, it only makes sense to show our products and services to people who are interested in them.
What data does Google Analytics store?
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This allows Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a returning user. All collected data is stored along with this user ID. This is what makes it possible to analyze pseudonymous user profiles.
Your interactions on our website are measured using identifiers such as cookies and app instance IDs. Interactions are all types of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.
The following cookies are used by Google Analytics, for example:
Name: _ga
Value: 2.1326744211.152321147621-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Its primary function is to distinguish website visitors.
Expiry date: after 2 years
Name: _gid
Value:2.1687193234.152321147621-1
Purpose: The cookie also serves to distinguish website visitors.
Expiry date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Value: 1
Verwendungszweck: Wird zum Senken der Anforderungsrate verwendet. Wenn Google Analytics über den Google Tag Manager bereitgestellt wird, erhält dieser Cookie den Namen _dc_gtm_ <property-id>.
Ablaufdatum: nach 1 Minute
Name: AMP_TOKEN
Wert: keine Angaben
Purpose: The cookie contains a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values indicate a logout, a request, or an error.
Expiry date: after 30 seconds up to one year
Name: __utma
value:1564498958.1564498958.1564498958.1
Purpose: This cookie allows us to track your behavior on the website and measure its performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years
Name: __utmt
Value: 1
Purpose: This cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiry date: after 10 minutes
Name: __utmb
Value:3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes
Name: __utmc
Wert: 167421564
Purpose: This cookie is used to establish new sessions for returning visitors. It is a session cookie and is only stored until you close your browser.
Expiry date: After closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: This cookie is used to identify the source of visitor traffic to our website. In other words, the cookie stores where you came from. This could be another website or an advertisement.
Expiry date: after 6 months
Name: __utmv
Value: not specified
Purpose: This cookie is used to store user-defined data. It is updated whenever information is sent to Google Analytics.
Expiry date: after 2 years
Note: This list is not exhaustive, as Google frequently changes its choice of cookies.
A current overview of all cookies used can be found at:
http://relatech-cxs.com/cookie-richtlinie-eu/
Here we show you an overview of the most important data collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. These heatmaps show exactly which areas you click on. This gives us information about where you are on our website.
Session duration: Google defines session duration as the time you spend on our site without leaving the page. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate: A bounce occurs when you view only one page on our website and then leave our website.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only displayed in abbreviated form so that no unique identification is possible.
Location: Your country and approximate location can be determined via your IP address. This process is also known as IP geolocation.
Technical information: This includes, among other things, your browser type, your internet service provider, and your screen resolution.
Source of origin: Google Analytics; we are of course also interested in which website or advertisement you came to our site via.
Other data includes contact information, any ratings, media playback (e.g., when you play a video on our site), sharing content via social media, or adding items to your favorites. This list is not exhaustive and serves only as a general guide to data storage by Google Analytics.
How long and where will the data be stored?
Google has distributed its servers all over the world. Most of these servers are located in America, and consequently, your data is mostly stored on American servers. You can find detailed information about the locations of Google's data centers here: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed across various physical storage devices. This has the advantage of faster data retrieval and better protection against manipulation. Each Google data center has corresponding emergency backup programs for your data. Even if, for example, Google's hardware fails or natural disasters disable servers, the risk of a service interruption at Google remains low.
By default, Google Analytics sets a retention period of 26 months for your user data. After this period, your user data is deleted. However, we have the option to choose the retention period for user data ourselves. We have five options available for this:
Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion
Once the specified period has expired, the data is deleted once a month. This retention period applies to your data that is linked to cookies, user recognition, and advertising IDs (e.g., cookies from the DoubleClick domain). Report results are based on aggregated data and are stored separately from user data. Aggregated data is a combination of individual data points into a larger unit.
How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to access, update, delete, or restrict the processing of your data. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on from https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.